Weekday to open in Iceland

Weekday is a Swedish denim and fashion brand influenced by …

Weekday is a Swedish denim and fashion brand influenced by youth culture and street style. Photo/Weekday

 Clothing chain Weekday will be opening a branch in Smáralind shopping mall in Reykjavik next spring. The chain is owned by H&M who already have three branches in Iceland. 

Weekday is a rapidly growing label and numerous stores will be opening in Europe in 2019. 

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